Just a few years ago, rebates used to be considered outdated marketing tactics, but with new technology and savvy consumers, rebates have become more popular than ever. Rebates are an effective way of drawing in customers and provides them with a helpful way to save money through digital rebates, future credits, and other types of savings incentives. The problem is, with the wrong system in place, rebate redemption is a complicated process for your customers, and also for your employees. However, with the right implementation, technology, and support, rebates can be an incredibly effective marketing tactic. Here are five elements that contribute to successful rebate programs.
Follow Federal Trade Commission Guidelines and Best Practices
Due to how long rebates have been being used in marketing campaigns, there are already numerous guidelines and best practices for your rebate campaigns. It is important to do your research before beginning your rebate processing promotions and make sure you don’t rewrite the program rules. Make sure to use clear instructions that your customers will understand. The easier it is for your customers, the more they will like your rebate program and advocate your brand to their peers. You will find much of the information you need in the federal trade commission guidelines. However, keep in mind that one of the most important things in your rebate program is response time. the federal trade commission recommends a 30 days turn around time, however, your customers are used to quick responses — 30 days is way too long if you want your rebate program to be competitive. As with all marketing promotions, the customer’s satisfaction is paramount to your success.
Use Dynamic Rebate Technology
Gone are the days when everyone had to use snail mail to redeem rebates. Now, thanks to the dynamic redemption technology on the market today, rebate redemption can be done relatively painlessly online. Additionally, you can leverage social media to have your customers share about your rebates on Facebook or other social networks! Experimenting with different techniques, styles, and software will help you build an unforgettable brand.
Develop Rebate Programs To Drive Engagement
A Rebate program will draw in customers without much difficulty. However, many marketers don’t fully understand how to leverage the effectiveness of these programs. The channel, message, and, pin some cases, even the colors used are driving factors that can help to boost engagement.
Use Rebate Management Tools That Offer Real-Time Reporting And Analytics
You can easily track your customers and see trends and participation levels through the use of quality rebate management tools. Analytics and reporting are some of the most important concepts in the promotion process. It is essential for brands to look at and critically analyze how their customers are responding to their efforts.
Easy Online Rebate Processing
Online is almost always quicker and easier for your customers to access. Having your rebates and redemptions online will allow you to acquire more sales because customers will be receiving their pay off in a timely manner which is a high priority to today’s customers.
At All Digital Rewards, we have the technology and know-how to help you create a rebate program that will fit your brand’s needs. For more information call us at 866-415-7703 or click below to schedule a demo.