People are engaging in products and services more than they ever have. What is the number one site people go to if they have a question? Google! Companies are struggling to engage these active consumers and reach out on the multiple different platforms available. So, the real question is, how do you engage users online when you don’t know where they are looking? Read on for ADR’s tips to engage online.
First off, know your audience. Who are you trying to reach? Can you narrow your search to specify it to a specific niche? What websites or social media sites are they on? For example, if you are selling a baby product will you market to the mother or to the father? Then, where you advertise? Facebook, twitter, a blog? If you can narrow your search and specify the audience you will have a niche market that is easier for you to engage.
Secondly, how do you plan to attract your audience? You can’t simply offer products and hope that people online will buy. There is heavy competition for whatever product you offer. Develop a content strategy. A content strategy is a plan that involves engaging consumers by providing them with your unique information or entertainment. Examples of content would be a blog, videos, or social media sites. These engage consumers to return often to check updates, to comment and become part of a community, and to seek new advice and information that could help them.
Thirdly, offer a call to action. A call to action is telling the audience to complete a task whether that be entering their email, sharing your content, or taking a pledge. Call to actions have a high response rate and are a great way to get the audience involved.
Lastly, offer a reward if the consumer completes an action. Like when you were younger and you got a prize out of your favorite cereal box. Offer a reward, an incentive, whatever you want to call it. To get higher customer engagement and customer loyalty, you need to offer what the audience wants. It can be gift cards, sweepstake opportunities, or even a vacation! The possibilities are endless and this tactic also gets consumers to return.
Engaging online is difficult. How are you supposed to know where the audience will be at the right time? Keep these tips in mind when you create your strategy and offer a reward. Click for more customer behavior information. Contact firstname.lastname@example.org for more information.
You’ve asked for it, here it is, click below for Online Customer Engagement Part Two!